ATTAINING THE DREAM

Lawabana’s mission is to identify artisan communities in rural hard-to-reach locations in Asia with extensive traveling and exploratory talks for possible partnerships.

 

In collaborating with Lawabana, artisans can see the possibilities of broadening their customer base to the international market. Many of the items hand-picked by the company are imbued with generations of cultural knowledge and traditional influences that continue to inspire the artisans who create them. While such traditions are honoured and maintained, Lawabana thinks that designs can be adapted to cater to more contemporary aesthetics and lifestyles if there is market demand.

Aside from the honourable intentions to boost the income of the artisans under the Lawabana wing, and to raise awareness about traditional crafts heritage, and to protect such legacy for future generations, Lawabana realises that none of these objectives can be achieved if it does not turn a healthy profit. The following strategies are intended to both boost the company’s bottom-line and to upgrade the talents of artisans in marketing and promotional activities.

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Organise regular exhibitions to promote artisans and their creations, and to obtain direct contact with the target markets/audiences.

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Create publicity programs and obtain media exposure for the artisans – artisans will receive training on how to engage with the media with efficacy and confidence

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Provide e-commerce platform to reach international markets.

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Identify and adopt potential students from various arts or handicraft schools as part of Lawabana’s Artisan-Scholar Program.

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To collaborate with NGOs and art foundations to gain access for artisans and students via sponsorships and exhibition opportunities.

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Educate and assist artisans with the necessary and most up-to-date marketing tools and methods.

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Bridge the gap between older and the current batch of artisans, as well as to identify and incentivise talented young apprentices.