One of the biggest challenges of the Lawabana business model is how to merge age-old traditional craft heritage and techniques in remote rural areas, with the most up-to-date marketing tools and digital technology. For now a direct interface is still needed by Lawabana personnel with artisans in these rural areas. But slowly this is changing with wider internet reach and more training in digital platforms.
While traditional bricks-and-mortar storefronts still have its appeal, internet platforms have made it possible for shoppers from anywhere in the world to visit virtual retail spaces and to make their buying choices based on photos and product descriptions. Lawabana of course goes one step further by providing their artisans’ stories in words and video for a more intimate perspective into their lives and their dreams.
It is envisaged that as Lawabana’s artisans are given the necessary training and skills to better navigate digital media, their engagement with customers via Lawabana will be more consistent and fulfilling. Perhaps one day, these artisans will learn how to upload their latest creations and tell their stories directly to the Lawabana website with ease and speed.
And it may soon be that that prospective artisans in remote areas can contact and upload their details and their photos straight to Lawabana, thereby reducing the time and travel expended in the selection process. Most importantly, customised training for the artisans led by Lawabana’s team of design or marketing experts can also be conducted via the internet, either individually or in groups.